How did all of this start?

My Own

From my own struggle; as a woman living in Amman, I’ve changed my house 5 times within 18 months. Five times of having to pack up all my things, spend weeks (and sometimes months) surfing online platforms, viewing tens of houses, and moving into a new house with new people!

Business Woman Instagram Story

Reasons varied: uncomfortable housing, mental health distress from flatmates, incompatible flatmates, uncomfortable neighborhood…etc. It wasn’t until 2022 that I finally found a place that I could call home (away from home).

Only me?

This tough experience has left me wondering: Is this something that I only personally faced? Or was it a social issue?!

I immediately started talking to 100’s of women from different backgrounds and social statuses about their “house-search & flatmates” experiences, and not very shocking, this was a mass problem for both locals & expats in Jordan! (Insights from the research are available upon request)

8 months later, I launched SAKAN Blog!

Needed or not?

After the launch of SAKAN blog in November, 2022, it got almost 2,000 visits in just 2 months; from all over the world & not just Jordan!

That gave me more confidence of the importance & urgency of the issue!

Juggling my “freelance business development & copywriting” business & the planning for the “unclear path forward”, I decided to take responsibility and create SAKAN platform and fund it all myself from A to Z!


And so it began! The long journey of finding a decent (on-budget) web developer to take my vision and thoughts to life!

The launch

At the beginning of April, 2023, SAKAN platform (MVP) went live & since then, it helped more than 750 women (students & employees) find housing in Amman for both: long-term & short-term.

Fast-forward 9 months, I currently do almost 90% of the work from copywriting to social media management (of more than 8 platforms) to listing properties, and tenant & landlord support. I outsource some tasks to freelancers as well.

Green Modern Minimal This or That Instagram Post (2)
Green Modern Minimal This or That Instagram Post (1)
Green Modern Minimal This or That Instagram Post

The platform & the blog are currently live here:

Blog– Platform